
Recent debate concerning the impact of the Artisan Market upon retailing and shopping in the town centre has resulted in a number of meetings between interested parties where a wide range of views have been expressed and noted.
This has also prompted a discussion between members of Wilmslow Town Council and Cheshire East Council and the market operators, Denise Valente and Victoria Jackson.
Consideration was given to the range of concerns expressed. These included the impact on sales both negative and positive, increased footfall and buying intentions, disruption on Grove Street and surrounding areas, pressure on parking, the image, management and quality of the market itself.
Council representatives made it clear that they feel the market is a positive development in the town, is very popular with shoppers and has brought in new visitors.
Local Cheshire East Councillor Rod Menlove said "The Artisan Market was welcomed as an event that would attract more shoppers to the benefit of Wilmslow retailers. It has established itself as innovative and successful, adding vibrancy to Wilmslow with greatly increased numbers of shoppers. The organisers are to be praised for their hard work and imagination.
"However, the Market has evolved over the past two years and there are now mixed messages on the impact on retailers. In view of the wide ranging and strong views recently expressed, this is a good moment to take stock of the situation. "
At the heart of the debate is the issue of whether the market should be held on a Saturday or moved to a Sunday. Having considered all of the views expressed it has been agreed that the market, for a trial period during November and December, will move to Sunday.
The Town Council will now consider taking this opportunity to commission independent and professional research to look at a wide-ranging study, encompassing all aspects of the Artisan Market and other related issues.This will be discussed at the Town Council meeting on Monday, 16th October.
Keith Purdom, Chairman Wilmslow Town Council said "The Town Council sees that it has a key role to play in maintaining and fostering the success of retailing and business in Wilmslow.
"We are already a supporter of The Wilmslow Business Group and would like to invite all retailers and other businesses to work with us to make Wilmslow as successful as it can be. We are grateful to everyone who has taken part in the recent, lively debate around the Artisan Market. This is public engagement at its best."
Speaking about this decision, George Osborne MP said "I was approached by several retailers in Wilmslow who were very concerned that the market was taking business away from them on a Saturday. I agree that the market is a fantastic attraction for visitors to Wilmslow but understand the concerns shared by the established retail shops.
"It is great news that is has been agreed to move the market from Saturday to Sunday during November and December and I congratulate everyone in bringing this about with a consensus of agreement. I hope that people will continue to support it and also support their local shops at the weekends."
Comments
Here's what readers have had to say so far. Why not add your thoughts below.
Keith - the Wilmslow public are already telling you what they want. However, you are just not listening to them. They do it with their feet - every Saturday. They come into the town in their thousands on Market days and then don't come back the following Saturday.
And all the research, focus groups and consultants reports you can buy, won't give you any more valuable insight than that. Instead, you should ask why some retailers with a hoard of local shoppers outside their door, can't actually sell them anything? Then think if these are the sort of vibrant, dynamic and successful retailers who will keep our town center alive?
I'll let the good folk of Wilmslow answer that one for you - every Saturday. With their feet.
However, fun aside, i think a market move to sunday will cause the traders to also vote with their feet, and we'll start to lose key stalls and traders, some of whom have local businesses as well, and use this as a marketing platform to promote their businesses. So the market will be diluted, and data gathering skewed by a Nov-Dec seasonal trend, with no control data. Maybe?
This is not a result for anyone. I am sure the street traders will soon use their free Saturday to support another town.
It appears the town council has yet again been rail roaded by certain sections of the community. Years ago M & S wanted to come to the high street in Wilmslow, but the the town council in their wisdom said no. The rest is history....
The problem is the "several" retailers, who have even contacted George Osborne in their campaign ! Let's be rid of them, as they may not deserve to be in business, and let everyone else continue enjoying the Saturday market... Many other retailers are clearly very much busier on a market day. Why don't they speak up ?
The professional market research will be worthless at that time of year (particularly with the Dickinson visit further skewing figures)
the Artisan Market will bring? (I know the lead up to Xmas is a busy time and they might have been open anyway) , And I agree with a previous comment if a shop can not take advantage of the additional people the market brings - shame on them.
“I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”
The council are trying to please everybody, when in reality they cannot. It's unfortunate that the thousands of people in Wilmslow who like the market on a Saturday are ignored and they have sided with a few retailers who aim at the mega rich. Apparently, the moderately wealthy masses of the area are the "wrong sort of customer" for them. Where the "right sort of customer" comes from and how they get more of them to shop in Wilmslow is a mystery though.
Perhaps we should all remember that next time we vote for council members who promise to "improve Wilmslow and make a difference"?
@Mark Russell - I agree the research is a waste of council money that's almost on par with their gold chain fiasco. However, the Artisan Market must massively boost the councils car parking revenue when it is on, so I guess some of this extra money will be used to fund the research.
We have many independent businesses in the town who have traded successfully for years without the market. The obstacles presenting themselves apart from the economic downturn is the extortionate rent and rates we pay and the inability of the council to assist with limited free parking time.
We all agree the market is a great asset to the town and the two organisers have done an amazing job. No matter how 'dynamic' you expect us to be the fact is that people who visit Wilmslow on Market day are focused primarily on the market.
That said.... if people want a market they will come on a Sunday just the same. Wilmslow is quiet on a Sunday because very few shops open but with the possibility of a market day the doors will open and many traders we have spoken to are more than happy to take advantage of having an extra days trading. Just what the town needs.
Proven in other town around the area where a Sunday market is more of a family day out where everyone has more time to enjoy what the markets have to offer and more importantly the retailers have the choice to open or not and the added bonus being more free parking !
There were shops that used to be open on a Sunday but then decided to close because it was more dead than any normal Saturday. The market on Sunday won't bring in the hundreds that come on Saturday, you just have to visit any other Sunday market out there. None of them are as thriving as the one in Wilmslow, no way near it.
I'm trying to picture just who would lose trade to the market stalls and pretty much all I can come up with is a national purveyor of low grade pastry goods who, obviously, would not sell much when fabulous food is on offer in the same street once a month.
The clothes shops might have a bit of competition but I've not noticed much clothing on the market... the fitted kitchen shop, the high-class jewelers, the banks, building societies and estate agent? The chemists, the book shops and newsagents, the shoe repair men, the shoe shop? None of those, so who is it?
Come on, WTC/CEC tell us, the voters and council-tax payers, who has prompted you to act?
I am a stall holder and have been since the very beginning
People are right stall holders will go to another town on the spare saturdays they now have
So thanks for the chance to do that !
But guess what it may be so good elsewhere we may not come back !
I have stood on Grove Street in all weathers for 2 years plus and watched Grove Street become a thriving shopping area which the public love!
Certain people in the town are trying to kill this as they are too stuck up to embrace the market.... My god they even moan about pies being sold !!
Come on anyone with half a brain can see the market is not harming business it creates it !
These businesses have cost the people of Wilmslow a 2 day xmas market this year
An event which has been great in the past
They have also caused some traders to lose their stall , some of whom rely on that market for a living
But hey who cares as long as a few ungrateful businesses are kept happy
Businesses who I doubt do very well the rest of the month anyway !
But do you know what I and the rest of the market will not give in because we love wilmslow and we are so grateful for the chance to trade there and serve the brilliant people that come and see us every month
Please residents of the town don't give up cos its a sunday come and see us and we all promise you we will continue to bring you the very best in product and produce every single time !
@Pete Taylor....
Your "guesses" are closer than you may think !
But, for the record, I will not be attending a Sunday market. I have other things to do on a Sunday, as have many other people. However, this will not increase my use of Grove Street shops on a Saturday - quite the reverse.
I am aware that many artisan markets trade on a Sunday, but the circumstances of each market are different. Some are in areas with rather more of a tourist base than Wilmslow; some are in areas that already have a market on other days of the week. The simplistic comparisons being made by some are not relevant to the present case.
It is beyond belief that anyone can seriously contend that one day a month with an added attraction in rown can affect anyone's trade to the extent that has been claimed.
Yet again I see in many of the posts to this topic a clear strain of snobbishness and defensiveness. It is also clear that many people are posting in ignorance of anything approaching the facts. A trail of misinformation and prejudice is no way to advertise a town. Do some of the readers remember that this is not read by just a few people in town but can be - and is - accessed worldwide?
A retailer above stated "The obstacles presenting themselves apart from the economic downturn is the extortionate rent and rates we pay and the inability of the council to assist with limited free parking time." I fail to see what these issues have to do with the Artisan Market.
You are all elite as far as I am concerned
As a trader I welcome you all
I don't care if you have 50p or £5,000 in your pocket
The fact is you come out on market day and you are what makes the day special
Its not just stalls or shops its the whole package
I sell at other Artisan events and I assure you Wilmslow is head and shoulders above the others
Its a very special market that we have all created , please don't kill it.
We have reduced the number of gazebos and thus market traders by 15% on Grove Street to facilitate more freedom of movement for visitors.
We have relocated the trader from immediately outside Harrington & Hallworth - there will not be any gazebos in this area.
We have repositioned the gazebo outside Jane Shilton to allow access to the
public bench.
We have removed the market traders/stalls that had some/any duplication.
We have removed our Fishmonger completely for this and all future events.
We have reduced the number of street food vendors to limit the smells and
repositioned the swing grill furthest away from residential property.
We will ensure the music volume levels of our entertainment are within
acceptable limits.
We have been inspected by Trading Standards in August 2013. Report available from CEC.
Extended trading hours of 10am-5pm are being adhered to.
Traders have been requested to bring sufficient stock to accommodate these extended hours and have been advised that they have a commitment to stay until 5pm.
Vehicle access is only allowed between 7am - 8.20am and after 5pm for trader vehicles on Grove Street.
Infrastructure supplier has been instructed that dismantle is not to
commence until after 5pm and once traders have vacated the site.
Environmental Health Office will be inspecting within the next 3 months (we
are not privy to the date of inspection).
All traders have been asked to display their food hygiene certificates. We
retain copies of Public Liability Insurance certificates from each trader
and all food/drink market traders are registered and have been inspected by Environmental Health Office (this is a stipulation in order to trade with
us).
Based on feedback we receive from this Saturday's market we will again
implement any further changes that are required for the October event.
We look forward to another very busy day in Wilmslow on Saturday.
I have done battle with local councils all over the country trying to get them to engage more with local retailers and trying to get them to agree to events like the Artisan Market and on a number of occasions I have used the setup and success of Wilmslow to prove my point and now we are here trying to ensure that our Artisan market does not become a memory. Another post on this subject quotes the Chairman of WTC saying there are 3 options, Stay on a Saturday, move to a Sunday or close! Are we really talking about closing this successful event?
Yes there will be retailers who see a dip on market day and equally retailers who see a spike but moving or closing the market will be even more detrimental for everyone. This market has brought new visitors to Wilmslow, visitors that spend money and who revisit month after month, visitors that wouldn’t come to Wilmslow if the market is gone. Equally you will find a lot of these visitors won’t come on a Sunday, as quite frankly Wilmslow is not a “7 day trading” town and never will be. Not all the stores will open on a Sunday and other towns and villages have a lot more to offer visitors who are looking for something different on a Sunday. I suspect during the trial the footfall will not dip too much as people will support the first one and the second one is during the main Christmas shopping run and has always been planned to take place, so a survey will not give a true result. I fear the real results will be known in the new year when visitors don’t venture out on a Sunday and inevitably the traders will have moved on to which ever town has taken the Saturday slot that Wilmslow rejected (and I could name 10 or 15 towns and villages in Cheshire that I know will be rubbing their hands together at the thought of filling the gap!)
If you are a “bricks and mortar” retailer that can’t embrace the Market on a Saturday and what it brings then I urge you to look at the alternative, not only will you have that Saturday back to normal but you will have the added problem of driving footfall back into the town as well, and those of you who have traded for a while will know that’s one of the hardest things to do in retail. And to those residents who “stay away on market day because it is too busy and just awful” you too will have your quiet Saturday back to spend your money and you will also have no problems parking as the town will be like all the other Saturdays, or perhaps you could consider coming in early on Market day or visiting during the week, afterall you are saying how much you support the town and its retailers so why would you go elsewhere?
I can’t advocate independent retail enough and its importance on the High St, (despite my retail background) and personally very rarely shop in multiples, I use local food shops to do all my weekly shopping including the markets and this is what the market says to me “Independent retail working together” and the organisers have turned it into one of the most successful in the Northwest and I hope we are not soon talking it about it as a memory.
"I think Mark Goldsmith ( who is this man ?) should understand the bigger picture here for the retailers in Wilmslow."
Jenny - like Vince above, I work in retail too. And marketing. I advise companies such as Tesco, Sainsbury's and Boots in the UK and retailers all across Europe on shopper behaviour and how they can make it easier for their customers to buy products from them.
With 25 years marketing experience working for blue chip consumer goods companies and as a buyer for the Argos Retail Group, I have an MBA and am a Chartered Marketeer too. I also give talks on how retail is changing and the changes that are yet to come.
I therefore like to think I do "understand the bigger picture".
Wilmslow has been my happy home for the past 12 years and I am sorry you find my comments nasty - I actually want to help and have offered to assist their retailers FOC on how they can capitalize from Market day. When I do visit the town, I see most retailers do absolutely nothing different on Market Day to other days. And then they wonder why their sales are down.
But the problem seems to be that you have to first recognize that you need help. It's not the wrong type of customer,or that rates are too high or that only foodies come to the market that is the problem. It is why the struggling retailers don't ask "how do I maximise this brilliant opportunity I get once a month?"
Perhaps this shows why the High St is in demise and why independent retailers can struggle so much. Their lack of business skills often means their shop is a hobby rather than a viable business. Ultimately, though I want the best for Wilmslow and want to help local traders avoid shooting themselves in the foot by killing off the Market.
I hope to attend the Wilmslow Business Group meeting in November, so am happy to meet you there if you like, although you don't seem to be a member of this group.
Vince - you couldn't have said it better.
We now just have the sunday
I don't need to tell anyone how critical the xmas market is to the traders
Now we have lost 50% of that because of people who wont even stand up and say who they are
That loss will really hurt some of the traders
Traders who have worked hard to bring the town a great market
Do we not deserve better than this ?
I do hope you are all satisfied now............
The outstanding issue, however, seems to be the identities of those against the market in its current format.
Please will those who object identify yourselves on here?
It's going to be the best yet because the spirit the traders have will not be broken
The people of wilmslow want this market and as long as they want us we will be there !
It's going to be the best yet because the spirit the traders have will not be broken
The people of wilmslow want this market and as long as they want us we will be there !
So so wrong dosnt even come close
To cost traders who have worked so hard all year 50% of the Xmas market is just a really dirty trick
But not just that it's cost wilmslow a great event as well
The moaners behind this should be ashamed of themselves and at least waited til jan to begin the Sunday trial , but oh no let's take away the best days trading of the year
Many people on here want to know who is behind all this
It's not hard to work it out if you read carefully
I just hope they really enjoy the dead Grove street they will end up with
Thank you to all who work to give us the Wilmslow Artisan Market, stallholders and organisers both.
The homemade pies were delicious!!!!!
Very close to our best ever !
Thank you so much to all the people of Wilmslow who come out en mass and really support this brilliant market !
I also observed the actions of the shoppers on Grove Street which confirmed what I have said before. They come for the market and most do not even glance behind to look at the shops. Considering that there are only two or three independents on Grove Street and most of the rest are clones, cafes or shut financial institutions (8?) why would anyone come from their own town to shop in a different branch of what they already have? I have long stated that any business wishing to occupy retail premises (especially in compact town/village centres) should have to open retail hours, especially on a Saturday. Either that or move out forcing down rents (see previous rants about landlords) allowing the variety of independents we used to have to flourish again!!