Town Council in search of a new identity

Wilmslow Town Council is considering having a new logo created to replace the current coat of arms and provide them with a new identity.

Councillors felt that the coat of arms, which is used to to acknowledge the Town Council's involvement in projects and on banners promoting their events etc, whilst being 'quite a cheerful little thing' with some history behind it it doesn't stand out very well - particularly compared to other logos, such as the Cheshire East Council one.

Speaking at the Town Council meeting on Monday, 16th October, Councillor Frank McCarthy said "Some of us have noted that when the Town Council has become involved in things quite often our town coat of arms is put up there as a representative thing but no-one can actually read it, nobody can actually see it."

He added "The feeling is we should be starting to look at a possible new identity for the Town Council to actually start to get over considerably more to people what the Town Council does."

Nothing is being proposed at this stage but it was agreed that members will start looking into having a new logo designed and come back to the full Town Council with some proposals.

Wilmslow Town Council


Here's what readers have had to say so far. Why not add your thoughts below.

Lynne Prescott
Wednesday 25th October 2017 at 6:05 pm
NO!!!! its new regalia all over again. Perhaps the town council could put the money towards some sort of spine to stand up for Wilmslow against CEC? Now that would be worth spending money on
Ken Hobbs
Wednesday 25th October 2017 at 6:41 pm
This reinforces my view that the Town Council have nothing useful to do.
Clive Cooksey
Wednesday 25th October 2017 at 7:47 pm
And how much will that cost? I will draw you one for a couple of quid. You cant make it up can you??
Nick Jones
Wednesday 25th October 2017 at 7:55 pm
Lots of companies, businesses and institutions have simplified their heraldic charge in the interest of effective marketing. Car manufacturers are highly skilled at this as are the broadsheets and many professional bodies... Simplification may be a positive thing, but this doesn't need great expenditure, just some common sense, low level tweeks in an agreed format . Although i disagree with some of the things done by WTC, in the main I believe they are currently a positive influence for the town and with the degree of independence they have ,( as recorded in these pages ) recently demonstrated their WTC credentials where Cllrs in a non partisan manner have called CEC to account from ignore residents in favour of developers...that can be no bad thing.
Paul Roue
Wednesday 25th October 2017 at 10:18 pm
Speaking from personal experience, we found Wilmslow Town Council (WTC) to be highly supportive in our campaign to stop Lidl demolishing the community recreational facilities on Summerfields Village in favour of a bigger store only a few say they want.
My message then is keep the logo refresh simple and inexpensive and keep up your excellent work to stop Wilmslow being overdeveloped in the hands of Cheshire East. Thank you WTC !
Michael Medvedev
Thursday 26th October 2017 at 1:42 am
With all my respect, this is a total shame.
The arms of Wilmslow are an amazingly fine example of heraldry at its best: simple, visually impressive and recognisable, and, in its full form, distinctively English. It is quite recent (1951) but by being a part of the heraldic "network of symbols", appears tied both to the multisecular national traditions, and to the everlasting human values. To reject such a symbol is to destroy a treasure.
What seems to be forgotten here is that there is no standard visualisation of the arms. The image from the 1951 grant is but an option; other styles may be used simultaneously. Moreover, no one obliges the town to keep using the full armorial insignia in the complete form. The use of the bears' head, the helmet, the mantling, and the motto are optional as well. A human being looks different in different situations without losing oneself, and so should a coat of arms. The Council still may try creating a new visualisation[s] of the 1951 coat, and this may be done in an impressive and convincing way. What is necessary for that is goodwill, I would say.