Royles has decided to close the Grove Street store they opened in December 2010, specialising in cycling, running, swimming and triathlon, and bring their business together under one roof.
The independent sports retailer has recently taken the decision to focus their cycling offering purely on road cycling. As a result they have closed their second shop on Grove Street and, as from today, they are housing all their running, swimming and triathlon range at the Knutsford Road store.
Managing Director Andrew Royle explained "This decision has not been taken lightly, however growth and diversity across cycling has meant we are simply unable to provide products and services in all areas whilst continuing to offer great choice and service. By specialising and focusing on specific areas of cycling we are now able to offer a better selection of products and therefore ultimately a better customer experience.
"Road cycling has recently seen a huge increase in popularity and has certainly been helped by the London Olympics and the 'Wiggo effect'.
"The decision to relocate the Grove Street operation came as a natural result of these changes and has given us the opportunity to get everything back under one. Operating from two separate stores for the last two years has been far from ideal both logistically and operationally."
The newly refurbished and extended Knutsford Road store now contains an increased range of road cycling, running, swimming and triathlon products and complimentary services such as workshop, gait analysis and bike fitting. They will also continue to offer swimming improvement lessons and coaching in their endless pool.
Royles has been established 25 years in Wilmslow and has provided generations with bikes and servicing.
Andrew Royle added "The market and consumer shopping experience has changed significantly over recent years and it is important that we position our business to be around in another 25 years.
"Hopefully a more specialist retail approach with the provision of value added services will secure the business for the future."
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If it makes sense to reduce the number of outlets from two to one what was the thinking behind going from one to two outlets? I could make a guess!