24-year-old Wilmslow lad, William Hale, bought the domain name PickandMix.com for £50,000 in January and has since sold over 100,000 bags of sweets this year, generating revenue of over £1,000,000 from his sweet venture.
William's business operates solely as an ecommerce store, with the option for local customers to collect from his Northwich warehouse. Traditionally, you would find pick and mix at a market stall or corner shop, but when the country was in lockdown in 2020, pick and mix wasn't widely available. William spotted an opportunity to setup a 'virtual' pick and mix shop where customers can build their own pick and mix bag online as if they were in a traditional sweet shop, and the sweets are then sent in the post.
William, who lives in Wilmslow, started PickandMix.com during the first Covid-19 lockdown in 2020 while struggling with clinical depression. He recently appeared on Channel 4's 'Steph's Packed Lunch' to talk about his mental journey with depression and how setting up a sweets business aided his recovery. Although he intended for the business to be "for a bit of fun during lockdown", it has already established a prominent online presence in the confectionery industry.
Since starting the business in 2020, the Wilmslow lad has now expanded his business into a brand-new warehouse in Northwich, employs seven people, and fulfils over 10,000 orders every month.
At any one time, his warehouse holds over 1 tonne of the UK's favourite pick and mix sweets, including Haribo, Parma Violets, Black Jacks, and everything in between! Customers can choose from 150+ sweets for their custom bag, with weights ranging from 100g to 10kg of sweets!
Open 24/7, William's virtual sweet shop can be found at www.PickandMix.com.