Updated: Independent children's boutique set to open

An independent children's boutique is preparing to open in two weeks time on Alderley Road, in the premises previously occupied by Viyella, ladies' clothes shop.

Milkshake Boutique is a new business venture for Tors Nichols and her business partner Jacquie Swede. Tors currently lives in Tytherington and has two children - Freddie (3 years) and Oliver (1 year), whilst Jacquie is from Crosby, Liverpool and has a little boy called Millar (8 years).

Between them they have 14 years experience in the retail industry on both the buying and wholesaling sides.

Milkshake Boutique will be offering a selection of brands from the ages of 0-14 years for both boys and girls. Initially these will include the spring/summer ranges from Kenzo, Boss, Ralph Lauren, Mayoral, Fendi, Simonetta, Billie Blush, Billie Bandit, Mini Rodini, Angels face, Absorba, Bob & Blossom and Carrement Beau.

Though they will be adding more brands to their portfolio for autumn/winter 16, including Moncler, Canada Goose, Little Marc Jacobs, Chloe, MSGM and Molo.

Tors told wilmslow.co.uk "The aim of Milkshake Boutique is to provide a wide mix of brands that can't be found on every high street and support that further by providing our customers with a personalised service that a local community deserves from an independent store.

"We chose Wilmslow because it is an area we are very familiar with (I have always lived in and around the local area). Shopping locally and supporting local initiatives is something Jacquie and I both feel strongly about and we felt Wilmslow is a hive of established independent stores across a number of different sectors/ industries that we felt a childrenswear store would compliment."

Milkshake Boutique will be opening their doors on Wednesday 30th March when they will offer customers complimentary drinks and Milkshake branded cupcakes and biscuits.

Meanwhile a clothing shop has closed nearly five years after opening on Water Lane.

Crew Clothing Co opened in March 2011, in the premises previously occupied by the women's designer clothes shop Caroline. The store sold casual British clothing for both men and women, influenced by its coastal heritage.

A shorter article was initially published on Friday, 11th March.

Crew Clothing, Milkshake Boutique


Here's what readers have had to say so far. Why not add your thoughts below.

Kate Ravenscroft
Wednesday 16th March 2016 at 4:57 pm
Only in Wilmslow! A designer boutique for kids with nothing in it that 'normal' folks can buy. Let's see how long it lasts. I have to assume they're the only types of retailers who can afford the costs of setting up in Wilmslow.
Oliver Romain
Wednesday 16th March 2016 at 7:26 pm
Good grief. Let children be children. They don't need designer hangups.
Jacquie Swede
Wednesday 16th March 2016 at 8:46 pm
Hi Kate and Oliver, just thought I would send you both a quick note to say that there are brands in our store that are high street prices and I can honestly say that myself and Victoria are very normal folk with our own children and have worked hard to provide an all round good product offering which does not alienate any customers with whom we want to build up good lasting relationships. Hope this helps with any negative feelings. Thanks
Oliver Romain
Thursday 17th March 2016 at 7:32 pm
Okay Jacquie. Ill pop in and take a look. I hope you understand that many will be put off by a list of seemingly expensive designer brands with no mention of quality or value.
If you are importing interesting continental clothes at reasonable prices, I may be interested. Boys clothes can be either very dull colours or predictable designs. I used to love the children's shoe shop on Water Lane because they had colourful and interesting boys shoes mainly from France, Italy and Germany.