Cheshire Police say their Good, Bad and Ugly campaign had a significant impact on alcohol-related crime at the end of summer.
Over six weeks in July, August and September the number of alcohol related incidents reported to the police in Cheshire, Warrington and Halton dropped to 2593, from 2962 for the same period in 2010. The number of crimes fell by 253, from 902 to 649.
The police campaign highlighted the vulnerability of people who binge-drink.
Their message was, "If you drink too much you are more likely to become a victim of crime or anti social behaviour."
The campaign was centred on ten "Top Looks to Avoid". High-impact pictures illustrated "typical" sights on a Friday and Saturday night; such as a girl sitting at the roadside with mascara running from tear-filled eyes and a man, dressed as a clown, walking along a railway line.
Police say the pictures raised the awareness of the danger which binge-drinking can bring and generated a lot of positive feedback with the number of people logging on to the Cheshire Police website increased.
Cheshire police also provided a leaflet advising people how to stay safe during and after summer BBQs which were made available in supermarkets and other stores.
Assistant Chief Constable Janette McCormick said "The campaign is proving a success in creating awareness of alcohol related problems. This is shown by the decrease in the number of incidents compared to the same period in 2010.
"People are clearly taking notice of the messages and altering their behaviour. This is an all-year round issue and it will continue. In particular, we will be targeting under age drinkers, with School Liaison Officers getting the message across to young people. It is a lesson best learned early in life."
During the run up to Christmas a new set of "Looks to Avoid" will be published, with a seasonal theme.
