White Stuff, the fashion lifestyle brand with 66 shops in the UK is set to open its doors in Wilmslow on November 11th. The shop, situated at 44 Water Lane, in the building previously occupied by Forty Four bar and restaurant, will widen the brand's presence in the North West of England.
Refurbishment of the building is currently taking place and, having obtained planning permission, White Stuff are carrying out some external alterations, including a new shopfront, and putting in a first floor infill extension, connecting the front building with the rear building at first floor level to create additional retail premises.
White Stuff sells clothing and accessories for men and women, often described as casual chic and is known for its beautiful interiors and quirky windows which are always filled with weird and wonderful props, this season will see a fairy tale setting – with a twist.
Lee Cooper, White Stuff's Creative Director is eager for local residents to get to touch and feel the brand "White Stuff is much, much more than a clothing shop and we can't wait for Wilmslow to see that. We're always looking at ways to make our customers happy, whether that's serving hot drinks when it's cold outside, or simply making them smile when they see our funny shop windows. We aim to make their shopping experience more enjoyable, more relaxed and ultimately more fun."
White Stuff will be opening in Wilmslow on 11th November but in the meantime for further information about the brand visit the White Stuff website.
Photos: An example of a White Stuff shop front and 44 Water Lane earlier this year. To view the White Stuff's planning application visit the Planning Portal and search for planning reference 10/1707M.
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