Promotional Feature
Chelsea Flowers of Wilmslow is coming up roses this month - as they are delighted to announce that they have had their membership of the exclusive Good Florist Guide renewed and can now proudly display the 2022/2023 roundel.
The only truly merit-based guide to the finest florists in the world, Good Florist Guide is considered the gold standard of floristry and acknowledged as the 'little black book' of the very best British and Irish florists.
Commenting on their re-accreditation and receiving the prestigious accolade for the second year running, owner Kerry Wood described themselves as over the moon to have the renewal confirmed, and very pleased to share the news with customers.
You see, unlike any other directory of florists, no-one can just buy their way in to the Guide. Being a member means not only did Chelsea Flowers have to undergo a rigorous evaluation process before being approved in the first place but were reassessed again before being invited to re-join; a bit like an MOT to ensure standards are being maintained.
And it isn't just the flowers that get checked. Chelsea Flowers have had to show that every part of their business is as gorgeous as the flowers ... right down to the delivery vehicles ... to make sure they meet the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.
Commenting on their success Kerry said; "We are delighted to be accepted into the Good Florist Guide again. We are passionate about flowers, design, quality and the service we give to each of our customers, so it is wonderful to have this recognised, it shows that our hard work is paying off!"
Kerry continued; "What's special about our business is that we provide gorgeous, unique designs, that thanks to the way that we work can often be delivered in a matter of hours. We pride ourselves on a fast – but still beautiful – service. We are also dedicated to ensuring that our customers have a positive and enjoyable experience whether they are buying a few flowers for home, or ordering flowers for a life event such as a wedding or a funeral."
Caroline Marshall-Foster, Editor of the florist industry bible The Florist Magazine, and Chief Executive of Good Florist Guide, set it up as a way to ensure customers always receive top quality floristry from businesses that value excellent customer service.
Caroline said, "You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg.
"The Good Florist Guide is my way of sharing all that is good about floristry. It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special."
Chelsea Flowers is based on Chapel Lane in Wilmslow and is open (and delivers) 6 days a week.
As well as offering gorgeous bouquets, they also supply champagne, prosecco and locally produced gin, chocolates and candles. They sell house plants, plant gifts, offer floral workshops and sell sundry items for budding florists.
For more information contact:· Chelsea Flowers of Wilmslow, 59 Chapel Lane, Wilmslow SK9 5JH· Tel: 01625 522228·
Contact: Kerry Wood· Email: [email protected]· Web: www.chelseaflowers.com
