A planning application has been submitted to enable to a furniture showroom to replace a car sales premises.
The Royles Motor Group Plc have applied for a change of use of their premises at 1, Macclesfield Road to a non-food retail store to enable Loaf to open their first showroom outside of London.
Known as 'Loaf Shacks' Loaf's retail stores sell their brand home furniture and fixtures, including beds, sofas, general home furniture, home-office furniture and accessories.
Colin Williams, of The Planning Studio Ltd, said "The Loaf retail company is a relatively new entrant to the high-quality market sector for beds, sofas and home furniture etc, having launched in 2008 under the earlier name of 'The Sleep Room'. The company is one of the UK's fastest growing companies with projected sales turnover in the coming years of £100m. It's expansion out from London into Wilmslow is a fantastic opportunity for the area to be one of the first stores outside of the London and South-East area."
The family-run business, which is based in Notting Hill, wishes to open a retail store close to Wilmslow town centre having chosen the site because of its affluent demographic and good transport links.
A Loaf showroom in Wilmslow is forecasted to acquire 1,400 customers per annum, equating to 4 new customers per day. Due to the nature of their high average order value, Loaf says the expected number of customers is low therefore the potential impact on Wilmslow town from a traffic point of view is therefore considered to be minimal compared to its current use.
The new showroom is expected to employ between 12 and 18 people.
The car parking and servicing areas within the site will remain as present and no external alterations to the building are proposed, at this stage, apart from advertisement signs.
The planning application can be viewed on the Cheshire East Council website by searching for planning reference 17/4960M. The last date for submitting comments is 22nd November and a decision is expected by 15th December.
Comments
Here's what readers have had to say so far. Why not add your thoughts below.
Personally I’m less than overwhelmed with optimism about the new venture, given the history of traders who come and go, thinking that Wilmslow is some sort of Northern Knightsbridge which, thanks to CEC’s mission to wreck the town, it will never be.
CEC seem to be intent on killing the goose which laid the golden egg.