The Rt Hon George Osborne MP is backing an appeal from Cancer Research UK to help bring forward the day when all cancers are cured.
The Chancellor of the Exchequer spent time working as a volunteer at the charity's Wilmslow shop on Friday, 5th April, to show how local people can get involved.
Every hour, more than four people are diagnosed with cancer in the North West* and predictions show that the number of people with cancer in the UK is set to rise steeply by 2030.
That's why the Tatton MP has joined forces with Cancer Research UK to help accelerate the progress the charity is making and highlight the power of research in beating the disease.
He said: "I'm delighted to support my local Cancer Research UK shops and find out more about the hard work that goes on behind the scenes.
"Research is cancer's number one enemy and it is people like the dedicated volunteers I met in Wilmslow, who are enabling the charity's doctors and scientists to keep making huge advances in the battle against the disease.
"While more of us will be diagnosed with cancer in future, there is good news. Thanks to the generosity of its supporters, Cancer Research UK's work is helping to ensure more men, women and children survive the disease.
"So I'm calling on the local community to help Cancer Research UK to beat cancer sooner."
The MP is encouraging people to show their support in any way they can, whether it's donating or buying from the charity's shops, volunteering for a few hours a week, or signing up for a sporting challenge.
Cancer Research UK's Wilmslow shop manager, Sandra Daniels, said: "Every step we make towards beating cancer relies on every pound, every hour and every person, so we hope people in Wilmslow will really get behind us.
"In particular, we're looking for new volunteers in the shop and of course we're always looking for people to donate more unwanted quality items.
"It's great to have the support of George Osborne MP with raising awareness, as there's still so much more we need to do to ensure no-one's life is cut short by cancer. But by boosting support and funding now, the best research teams will be able to develop better ways to prevent, control and cure the disease and help save many more lives."
To find out more about how to support Cancer Research UK visit cruk.org.
*Approximation based on annual average figure of around 37,900 cases of all cancers (excluding non-melanoma skin cancer) diagnosed between 2007-2009 in the North West Government Office Region.
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I doubt our esteemed local MP & Chancellor mentioned the effect on NW cancer patients of the impending withdrawal of the £2-3M temp Cancer drugs fund, at his photo opp?