Joules have opened their new store at Alderley Road this afternoon, offering contemporary fashion inspired by colour and a love of the British countryside.
To celebrate they hosted a launch party this afternoon where customers were able to experience the lifestyle collection whilst enjoying a glass of fizz and cupcakes.
The new Autumn/Winter collection will arrive on 16th August but in the meantime there are some great bargains to be had in the summer sale with up to 50% off the men's, women's and children's casual clothing. Also on offer is the recently launched baby and toddler range as well as a selection of accessories for the home and garden.
Manager Kate Henry, from Derbyshire, is new to Joules though she has been in retail for some time, most recently working for another active lifestyle brand. She said "I have a brand new team of local ladies and the response today has been fantastic. Joules is midway through the end of season sale so we have had lots of customers snapping up bargains this afternoon."
Joules are located at 41 Alderley Road, in the premises previously occupied by Emma Somerset.
