Mexican restaurant closes after few months

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A Mexican restaurant located on Bank Square has closed its doors after trading for just a few months.

Having previously run the The Mulberry Bush Café on Bank Square for nine months, Barry and Andrea Mason were determined to make a success of their new venture which unfortunately failed to attract enough customers.

Barry Mason explained "We feel we tried everything to make the premises work and have made numerous sizeable investments into the business to keep it afloat over the last 13 months. Whilst the new operation, Margarita Lounge had increased the revenue a little compared to The Mulberry Bush Café, the business just didn't have enough customers to keep it going and we couldn't continue to support the operation that was losing, in some weeks, thousands of pounds.

"Feedback on the new operation had, on the whole, been really positive. Good food and beverage products at a reasonable price point, but just a massive lack of customers, particularly during the week.

"I would like to take the opportunity to clarify a couple of things that will no doubt be presumed to be the downfall of the business. The landlords Quorum Property have at all times acted with full support to the operation. They helped us through a difficult transition from the previous occupier, and have been supportive through the change in operation and again are looking to help us dispose of the lease in the best way for all concerned. The rates are also not exactly excessive for the size of the premises.

"Wilmslow is a fabulous town where my family and I have lived for around 30 years. Anyone who has been around for that long will have seen the changes the town have gone through, some good, some not so. There are many fantastic hospitality outlets in the town that have been here for a long time that are not seeing the footfall, both day and night that used to be the case. With well-established names disappearing from the streets all the time, I think it is a huge concern for all when you compare the trade levels Wilmslow currently enjoys to the likes of Alderley Edge, Hale etc.

"Sign of the economic times perhaps or the latest trend, Wilmslow has some work to do to put it back on the social map and I hope the proposed new outlets at Simon Dunn and Grove Street can help bring the residents of Wilmslow back out to support their town.

"For Andrea and myself, we move on to concentrate on other interests and catch up on time together as a family, which has been really difficult to balance over the last year or so."

Margarita Lounge is the latest in a string of closures to hit Wilmslow town centre with Yogberries, Claires', Hullabaloo Toys and Nevada Bobs also shutting down in the past couple of months.

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Margarita Lounge
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Comments

Here's what readers have had to say so far. Why not add your thoughts below.

Sally Hoare
Thursday 16th January 2014 at 8:31 am
I'm really sorry to see this business go. I only noticed that it had reopened after Christmas. The name suggested it was a cocktail bar, not really my scene. I love Mexican food and would have been there like a shot if I had realised it was a Mexican restaurant. Shame, missed opportunity on both sides. I never saw any advertising or promotion.
Andrea Fahey
Thursday 16th January 2014 at 8:58 am
Such a shame, but well done for giving it a go. Wish you all the best for your next venture!
Christine Thomasson
Thursday 16th January 2014 at 10:28 am
We had a Mexican restaurant in Wilmslow? Who knew?

I live in Wilmslow and I'm a huge fan of Mexican food. I hadn't seen one single announcement or promotion telling me it was there.
Therein may lie the problem.
Diane Atkinson
Thursday 16th January 2014 at 11:25 am
Before Christmas I posted a pic of me captioned "Drinking a Margarita in the Margarita Lounge, Wilmslow" and I attached the location map. The response I received from two of my friends (who both live in Wilmslow) saying "Where's that?" "I didn't know there was a Margarita Lounge in Wilmslow"
Mark Goldsmith
Thursday 16th January 2014 at 4:47 pm
I think the building doesn't lend itself to retail and for attracting customers. It's high windows makes it difficult to see into. Great for an imposing bank, but no good for a restaurant. The front door was also partially obscured last time I looked, making matters worse.

From the picture above - who can tell what the name is, what it does or sells? You can't.

Therefore, people never knew if this place was open or what it offered. Brilliant branding and marketing could have helped overcome the buildings fault, but this is a specialism that many independent retailers struggle with.

Therefore, I am sorry to see the business close as Wilmslow could do with a good Mexican restaurant and I too didn't realise it was open.

I also wish the Mason's more luck in the future with their next venture and hope they get a premises that helps, not hinders them.
Andy Morley
Thursday 16th January 2014 at 6:11 pm
What a shame. I for one really enjoy Mexican food. If only the owners had advertised the fact it was a restaurant, i like many others thought it was just another bar.
Erik Garner
Thursday 16th January 2014 at 10:42 pm
Wilmslow just doesn't seem to have much of a night time economy! Nothing seems to last very long. No new bars seem to last more than a couple of years especially down grove street and Church Street. If I knew what the answer was I'd be a rich man. Good luck to Barry and Andrea because Wilmslow needs people like you guys.
Steve Kennedy
Thursday 16th January 2014 at 11:56 pm
Very sad, they did do shed loads of promotion and advertising, but then i look out for that stuff from new businesses. They got lots of coverage, and the general vibe in all the shops in that area was positive, Therapy, B&O, GoalPost, Hawthorns Deli etc all had good things to say. Marks points are highly relevant, but its people like Diane and me who are totally dumfounded. I've been in, i knew about it, the advertising and commentary drew me in, we watched the xmas lights switch on from their decking. Eriks comment re the answer is so true, but, my own view is that people want a little too much handing to them on a plate, with not enough effort to find out what is happening in the town. There really is only so much you can do as a business. And before anyone gets stroppy, it took me about 2.5 years of graft to get noticed on Water Lane, thousands of flyers, advertising, door knocking. Today, on my 14th anniversary, a local resident came in stating "i didnt know you were here". Yep, I'm with you Erik, it would be one hell of an answer.
Oliver Romain
Friday 17th January 2014 at 8:04 am
I used to go to the mulberry bush. It was good but was under promoted. I only realised there was a children's area upstairs on my third visit months after it opened. I would have gone more often otherwise. You need to promote these venues and give residents an excuse to try you out. There are so many mid week and early doors deals available in Wilmslow competing for our hard earned cash. I live 250m from bank square but received no direct marketing. The lesson? Don't rely on your location or word of mouth and promote deals for your quiet periods.
Richard Howard
Friday 17th January 2014 at 11:45 am
I dine regularly in Wilmslow and walk past that place about twice a week and didn't know it was a restaurant....The signs outside were in such very small font and wishy washy pale blue you couldn't make out what was on offer.
Simon Worthington
Wednesday 22nd January 2014 at 10:15 am
Same story. I thought it was only a bar. There is now a lot of competition at the lower/middle end of the restaurant market in Wilmslow. The comment about Alderley Edge sums it up. The succesful ones have a selling point.