Enthusiastic Junior Recycling Officers from Ashdene Primary School joined others from across Cheshire East to celebrate the launch of the new 'Phil the Bin' activity and information book.
Over 80 people, including 42 children, their parents and teachers, participated in activities and workshops which were held at the Senior Citizen Hall in Macclesfield.
Each child was presented with the new Phil the Bin activity and information book, filled with tips and projects for children to get involved with the 3Rs (Reduce, Reuse, Recycle) agenda.
Cheshire East Council is launching the book in partnership with UPM, which runs a recycling processing plant at its Shotton site, following the success of primary school participation across the Borough.
Councillor Rod Menlove, Cabinet Member in charge of the environment services, said: "Improving the way we recycle and reduce our waste is incredibly important.
"It not only has a positive effect on the environment but also in the communities we live, as well as making economic sense.
"We're delighted that so many schools across the Borough have actively engaged with us, and Phil the Bin will encourage young children to become our recycling champions of the future."
Phil the Bin will act as the new face for Cheshire East Council's Junior Recycling Officers scheme, providing schools with information and activities to spread the 3Rs message to family, friends and the school community.
