Wilmslow based agency driven, has created a national radio campaign for leading Omega-3 supplement brand Equazen eye q, which started this week.
The campaign poses brain teasers aimed at families during their morning school run, with a different question running every day and the answers being revealed at home time.
Graham Drury, Partner at driven commented “This is a fun and engaging way to stimulate young brains. It’s a totally fresh approach designed to really drive the category forward”.
All 40 executions feature 70’s children’s TV star Derek Griffiths who presented Play Away and Heads and Tales.
Jane Wragg, Head of Marketing at Vifor Pharma added “The Daily Question” is the first of several interactive ideas we’re developing with driven. Derek Griffiths is an inspired choice. He communicates fantastically well with children and is close to the hearts of many parents too.”
The campaign will run for 5 weeks and is driven’s first work for Equazen since the agency won the account in December last year.
The Equazen Brain Teasers can all be heard on the Equazen website.