International cycling business set sights on Wilmslow shop


Plans have been submitted to enable a new cycling business to open in Wilmslow town centre.

The Service Course have applied for planning permission for the installation of bi-folding doors to the shopfront and an outside cafe seating area at a vacant unit previously occupied by a kitchen showroom.

The application is to enable 56 Alderley Road to be used to operate as a new cafeteria restaurant and retail unit for a specialist international cycling business with three areas of interest, food and beverage, retail sales of cycles and accessories and specialist cycling trips. The store will be based upon the current stores located across Europe in Girona, Florence and Oslo.

The new business will employ two full-time ad two part time members of staff and the proposed opening hours are 7am to 11pm seven days a week.

The plans can be viewed on the Cheshire East Planning Portal by searching for planning reference 19/3197M .

Alderley Road, Planning Applications


Here's what readers have had to say so far. Why not add your thoughts below.

Randal MacRandal
Thursday 11th July 2019 at 11:53 am
Those planning to open a new upmarket cycle shop in Wilmslow would do well to consult those who closed their posh bike shop in what is now Travis Perkins office/shop beside the Kings Arms on Knutsford Road
Vince Chadwick
Thursday 11th July 2019 at 8:53 pm
This sounds like an interesting proposal. Unlike previous cycle shops in Wilmslow the combination of extended opening hours with a cafe and outdoor eating area, specialist cycle trips, together with the cycle business could make it a winner.

I wish it well.
Wayne Jaffe
Thursday 11th July 2019 at 10:11 pm
The reasons Royles closed are somewhat complicated and shouldn't put any prospective cycle business off. Good luck to this venture, high end bike showroom amongst high end car showrooms. What's not to like?
Pete Taylor
Tuesday 16th July 2019 at 9:29 am
I thought that Royles had relocated to the big gym near M&S? I wasn't aware that they had closed down. They also had a shop in the Manchester Velodrome for a while.

The last two businesses to occupy this unit never seemed to attract any customers, on the numerous occasions when I passed by (massively over-priced?). Hopefully this venture will succeed, particularly with the cyclists' café.
Steve Hughes
Monday 5th August 2019 at 12:32 pm
Why on earth would they require 7am-11pm, 7 days per week?
Even with a cafe, I can not think of any retailer, of description, that would require extended trading hours.
Should we be cautious that this would allow someone at a later date to extend the use to include the sale of alcohol? Then of course we end up with another licensed property which could then be developed fully into a bar/restaurant??
Maybe I'm just being sceptical..?
Oliver Romain
Monday 5th August 2019 at 10:29 pm
Good luck to this venture. There are lots of cyclists enjoying the local roads, if this new venture can attract cyclists and other customers to this location it will be beneficial for Wilmslow. The proposed outside seating area appears to offer an effective use of the raised platform area outside the shop. The area seems a little sterile at the moment in my view. This venture will also help increase footfall among Alderley Road.
The proposal was broadly welcomed at the recent Wilmslow Town Council Planning Committee meeting.
If you do have concerns it’s important to register them on the Cheshire East planning website.