Cheshire East Council is taking its "Love Food Hate Waste" campaign on a spring roadshow later this month, and will be visiting Sainsbury's in Wilmslow this Saturday, March 20th.
Fronted by celebrity chef Nigel Brown, who owns his own cookery academy and is a star of Ready Steady Cook, the campaign will encourage local residents to make the most of the food they buy.
Nigel will complete quick-fire cooking demonstrations on how to make more of food that would usually be thrown away.
Phil Sherratt, Head of Environmental Services, said: “So many of us don’t realise just how much food we throw away on a weekly basis. Our roadshows will show people just how easy it is to cut food waste, simply by planning meals better, storing food more efficiently and being a little more creative with leftovers."
We throw away 8.3 million tonnes of food and drink in the UK every year. The average UK family could make a saving of £50 a month by cutting down on food waste and by reducing the amount of food that we waste, and therefore send to landfills, we can also have an environmental impact.
Nigel Brown added: "A great deal of effort goes into producing and delivering our food and it's sad to think so much of it ends up in the bin. If I can help people really use everything they buy, they can reduce their weekly spend on groceries and eat healthy imaginative meals. It's what our mum's and grannies have been telling us for years, "waste not, want not", it's time we started listening and acting on their excellent advice."
The Love Food Hate Waste Roadshow will be at Sainsbury's on Alderley Road between 10am and 4pm on Saturday March 20th.
Further information and tips on how to enjoy food but reduce food waste can be found online.
Picture: Nigel Brown, celebrity chef.
