The majority of Feather & Black, which was founded in 2005, has been bought out of administration saving the jobs of those employed at the Wilmslow store.
Hilding Anders International, one of the leading bedding and mattress companies globally with 26 brands, has bought the majority of the business.
Under the terms of the sale Hilding Anders has acquired 17 out of a total of 20 stores saving 104 of the 123 employees across the business, including those employed at the Water Lane shop.
Three stores in Leeds, Manchester and Chingford – and five concessions within Multiyork stores – will however be closed. The Feather & Black brand will be retained and continue to have a presence on the UK High Street.
Allan Graham, Joint Administrator, Duff & Phelps, stated: "The Joint Administrators continued to trade Feather & Black in Administration with a view to finding a purchaser for the business as a going concern, so we are delighted that we have been able to secure a future for the brand, the business and over 100 employees who work for the retailer."
Allan Graham continued: "The majority of the stores have been sold to one of the best known brands in the bedroom furniture sector securing the future for Feather & Black and a large number of its valued employees. This is a tremendous result for the business."
Pepyn Dinandt, Chairman and Group CEO, commented: "I am very excited by this opportunity to re-enter the UK market with F&B. F&B has a strong market position, excellent customer loyalty and a deep heritage within the UK market. We will build on F&B's solid platform and grow the business across both stores and eCommerce. We will continue with F&B's current customer and product positioning whilst also looking at further ways to improve our productivity and profitability."
Joanne Bennett, Group CFO, commented: "As a UK national, I have been aware of what the F&B brand stands for, the quality of its products and a regular visitor to my local F&B store for many years. I am also very excited by this opportunity to work with the team to build on the brand strength and grow the business together."