Discount supermarket chain sets its sights on Wilmslow

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A discount supermarket chain has confirmed that they are looking to open a store in Wilmslow.

Aldi, the UK's fifth largest supermarket with over 700 stores and over 29,000 employees, has an ambitious development programme.

The company, which has more than doubled its market share since 2010, is always looking for sites with a catchment population in excess of 10,000 which are ideally situated on principal roads with prominent road frontage.

An Aldi spokesperson said: "We are always considering new locations for stores across the UK, including in Wilmslow. Once we have confirmed a location we will update the local community."

In 2017 Aldi will open around 70 stores and by 2022, they plan to operate over 1,000 stores.

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Comments

Here's what readers have had to say so far. Why not add your thoughts below.

Simon Worthington
Wednesday 12th April 2017 at 4:22 pm
Goodbye Sainsburys or Waitrose. Both well past their sell by date and I really have no idea who would possibly shop at Waitrose if they had to earn the cash themselves apart from footballers and those who like to show off the bag. Sainsburys is a dump with a few very rude staff. Welcome with open arms Aldi.
James Lamplugh
Wednesday 12th April 2017 at 4:31 pm
Just remember that you get what you pay for....I for one choose to put food into my body that has traceability and guaranteed quality.
Kiesha Humphreys
Wednesday 12th April 2017 at 4:37 pm
This would be a great addition I currently go to Knutsford which isn't ideal
Claire Shaw
Wednesday 12th April 2017 at 4:46 pm
What fantastic news! Finally!
Simon Worthington
Wednesday 12th April 2017 at 4:48 pm
Can't eat much then James. And certainly in very, very few restaurants and no takeaways.. Bit scurrilous to suggest that (German) Aldi doesn't pass those high standards.
Frank Maltby
Wednesday 12th April 2017 at 4:49 pm
Makes sense why pay up to treble the price for the same thing or very similar, plus the bonus of not having another stupid coffee or wine bar.

Bring it on!!!
Barry Stafford
Wednesday 12th April 2017 at 4:50 pm
Bring it on! Used them for 12 years,In Didsbury..one of the first ,and on the continent. I also use the Knutsford shop,but its already outgrown the unit,and is being expanded at the moment. Aldi is at growing at 18%pa, the Stores eg. Northwich and Poynton,are huge.The goods are excellent,cheeses,wines,cakes,biscuits,meals,fish and special lines,non food every week.It has wakened up Booths in Knutsford,who priced themselves,the same as Waitrose. Good luck to this Successful German company. Baz
John Clegg
Wednesday 12th April 2017 at 5:04 pm
Do they have site in mind?
Chris Boothman
Wednesday 12th April 2017 at 6:01 pm
Great news for shopping choice and value for money seekers. It will save me driving to Cheadle or Knutsford.
Roger Bagguley
Wednesday 12th April 2017 at 6:56 pm
Can't give up my addiction to Nectar points but fingers crossed I will be able to get my Povy's Stafforshire oat cakes locally without having to go to Congleton. You can get them fresh on a Wednesday but at a price.

Aldi best
Buster Wild
Wednesday 12th April 2017 at 7:01 pm
Great news, good produce and low prices. Maybe they can take over Lidl's and we will get better and quicker service. By the way James L where do you do your shopping?
Sally Hoare
Wednesday 12th April 2017 at 7:02 pm
Excellent news. Good value, good food with traceability.
Clive Cooksey
Wednesday 12th April 2017 at 7:38 pm
Hurrah. Not only cheaper prices and better stuff but add the petrol money I will save, and I will be quids in !! Danker Shun.
Chris Wigley
Wednesday 12th April 2017 at 7:53 pm
I remember reading a comment in the Guardian when the writer had been queuing in Lidl or Aldi when the rather superior customer in front had a mobile phone call and said "I am waiting in the queue in Waitrose". Both the German 'discounters' are often ranked just behind Waitrose and above Sainsburys, Tesco and Marks & Spencer.
Peter Evans
Wednesday 12th April 2017 at 8:05 pm
Think we should offer them the site Sainsbury's currently have. Grotty shop has slipped hugely in recent years and is a thoroughly unpleasant place to shop. Aldi there would be a huge improvement. Am a recent "convert" and have been very impressed with Aldi quality (the year ago me wouldn't believe I've just said that!). Bring it on as soon as possible.
Peter Davenport
Wednesday 12th April 2017 at 9:21 pm
There is one everyone forgets, and that is, that Aldi's is the only supermarket, that guarantees, that ALL OUR MEAT IS BRITISH REARED. This would obviously mean only fresh meat, and not things such as Salami.
Also it means that they do not import raw meat, half processed, so that it can be called UK or british, because of some processing here, it becomes british. I do know that the standards abroad, are not the same as here
James Lamplugh
Wednesday 12th April 2017 at 11:47 pm
Simon & Buster

Each to their own, however having worked in the U.K. food industry for c20years (and supplied into top 4 plus discounters) you need to be mindful. Yes it's a German retailers but most food comes from bargain basement UK&I manufacturers....all operating on low single digit margins looking to cut costs.

PS I buy local from Chapel Lane butchers
Sandra Cox
Thursday 13th April 2017 at 7:47 am
I feel I must write in defence of Sainsburys. We have used it since it opened over thirty years ago (I think it was the first Sainsburys in the North) and have always found it a pleasant place to shop with helpful friendly staff and excellent stock.

Aldi may be a great asset but why the need to pour so much criticism on Sainsburys and Waitrose? Surely choice is good for everyone.
Omar Marquez
Thursday 13th April 2017 at 8:00 am
I don't understand people's whinging about Waitrose: just because you can't afford it doesn't mean no one else can. (I love it, it tends to carry the more exotic stuff than Aldi). Ditto Sainsburys', I don't know why people are whining about it being a dump or rude staff: every time I've been there I have had nothing but nice staff, so methinks the complainer(s) perhaps come into Sainsbury's with a negative attitude towards staff, so get the attitude back... As to Aldi, I am not a fan, only because every Aldi I've been in has the d├ęcor and feel of a Soviet-era shop. If Aldi wants to move to Wilmslow, can they please at least make it much less drab and dire? Aldi always feels depressing and trashy to me, so would be good if the Wilmslow one did not drive me to depression!
Alan Brough
Thursday 13th April 2017 at 8:27 am
Good news that will shake up a very lazy supermarket duopoly in Wilmslow.

I'm glad it's not just me that finds the experience of shopping in Sainsburys Wilmslow a thoroughly onerous chore.
Mark Goldsmith
Thursday 13th April 2017 at 9:01 am
Don't get too excited. Aldi lists dozens and dozens of towns on its web site that it would like to open in and is actively trying. However, the problem is finding the sites. Where in Wilmslow could they move into? What space could they develop? Therefore, it's not a lack of wanting, it's a lack of where.
John Mills
Thursday 13th April 2017 at 9:01 am
What an opportunity to swap a tired run down Sainsbury's for a new Aldi. The sooner the better as it will save weekly trips to Knutsford.
Pete Taylor
Thursday 13th April 2017 at 9:10 am
Where will it be built?
I remember at the time of the Wilmslow Vision consultation there was some mention of a supermarket wanting to build on the site of the Leisure Centre/Broadway Meadows.
Lisa Wood
Thursday 13th April 2017 at 10:10 am
I am very happy that Aldi potentially is coming to Wilmslow. Replacing Sainsbury's would be ideal as it has the carpark but I still think we need the choice. There are still some things you cant get in Aldi so I tend to use both supermarkets. A few years ago Marks & Spencers Food was coming to Wilmslow but that died a death because there was no suitable parking facilities. So this means that either Sainsburys or Waitrose would have to go. My suggestion is to put either a Little Waitrose or a sainsburys where Tesco Express is. I cant abide this shop. The only good thing about it is the Post Office!
Sandra Cox
Thursday 13th April 2017 at 10:22 am
John Mills - I cannot believe you have been in Sainsburys recently. You may hate the produce and the prices but it is anything but run-down.
Nick Jones
Thursday 13th April 2017 at 11:02 am
@ Pete ; Where ?? Royal London of course !!
Roger Bagguley
Thursday 13th April 2017 at 1:02 pm
Pete

You are recalling a vision then local councillors outlined to RoW during a whistle stop visit to view brown sites in Wilmslow. Waitrose would become apartments, the Leisure Centre would move to the school and a super store would replace this. Think the advent of RoW and Independent councillors has changed this thinking significantly.

Interesting social divide coming through this debate. I cannot connect flashy decor with essential food shopping. On the other hand JL certainly knows where the best butcher in Wilmslow can be found.
Jon Armstrong
Thursday 13th April 2017 at 1:30 pm
I'm not really sure why so many have a downer on Sainsburys. We usually do the "big shop" at either Sainsburys or Tesco on the A34, but finding myself without a car this weekend I was pleasantly surprised by the stock and variety Sainsburys in Wilmslow carried.

My experience of Lidl and Aldi is that they are great if you cherry pick the best bits, but the range is far less than the major supermarkets and you can't count of them consistently stocking the same products from week to week. If we go to one of those, we generally supplement it with a visit to somewhere else to get what we couldn't get there.

There's no point complaining about the Soviet decor and the one checkout that is open with a massive queue as those are part of the deal in how they keep the prices low.
Jackie Pass
Thursday 13th April 2017 at 1:53 pm
I have to say I wouldn't dream of shopping in just one supermarket or shop. Lidl I use for some things, and then Sainsburys and/or Waitrose for other items. I find the staff in Sainsburys are pleasant and helpful, but choice limited because it is only a small store.

Of the three currently in Wilmslow, my least favourite is Waitrose. Can't abide the people who think it is appropriate to walk round the store with their free hot coffee in hand, whilst pushing a trolley and then the empty cups just left lying on shelves anywhere in the store. Also re meat, we have a proper butchers on Chapel Lane, another in Alderley, plus there is the Cheshire Smokehouse and Nixon's Farm Shop, and when it comes to cakes the choice is to buy mediocre cakes from the big manufacturers in all the supermarkets or go for a few premier ones from Wienholts in Alderley. I know which I would rather have!
Marilyn and Brian Connolly
Thursday 13th April 2017 at 2:03 pm
Love Aldi and hope that they very quickly find a suitable site in Wilmslow. We do our main shop there every week and only use the other supermarkets for the few items we can't get at Aldi. Good luck and look forward to seeing you in Wilmslow!
Pete Taylor
Thursday 13th April 2017 at 5:20 pm
Everyone seems to have forgotten the two Co-Op stores in Wilmslow. ;-)
Lynne Fowler
Friday 14th April 2017 at 7:00 pm
I too shop in my local Aldi - I live in London but my daughter lives in Wilmslow - and agree that you may not be able to get everything you need for a 'big shop' but the quality and price of their fresh meat & fish, deli goods, dairy, and fruit & veg can't be beaten by our major supermarkets, in my view. Of course, if you only want brand-name goods, your choice is very limited, but often the Aldi equivalent is just as good, and cheaper. I think it would be a welcome addition to Wilmslow, and may even liven up the present rather sluggish shopping scene.
Julie Green
Friday 14th April 2017 at 7:30 pm
I doubt Aldi will be in Wilmslow town centre - more likely to join the expansion at Handforth Dean.
Manuel Golding
Saturday 15th April 2017 at 1:04 pm
Aldi has a earned reputation for poor quality "fresh" produce, vegetables & fruits for example.
Lidl's produce is infinitely superior. Nowadays we would not dream of shopping in Aldi, whether in Knutsford, Didsbury or elsewhere. Once bitten etc (actually more than once as we thought the first instance was a one-off. It wasn't)
Like Jackie, my wife buys some items at Sainsbury, some at Waitrose & some at Lidl. Neither Sainsbury's or Waitrose are "run down" stores, the staff at both are most friendly & helpful at all times. Staff at Lidl are similarly helpful & friendly though the store maybe a wee bit cramped on occasions.
You guys use Aldi by all means, we certainly will not.
Peter Evans
Saturday 15th April 2017 at 1:27 pm
This is being a fascinating debate - and great evidence of the value of this website as a local social media news and debating forum. The range of views is also fascinating. I disagree with so many of the opinions here - but then everyone is equally entitled to a view (I am surprised by many).
Like many people, I shop at multiple supermarkets and that mix is valuable. I don't used the small independents often enough (too time consuming), though Nixons & Weinholts are great. I think the fresh produce at Aldi has been surpringly good (sorry, Manuel), Sainsbury's is tired (sorry Sandra) and needs a good kick up the pants, 30 years ago it was great, now it is soooo far behind Waitrose. Waitrose is good for something a bit special. Tesco is still naff, despite the revamp. Co-op is actually really good, but mainly at 10pm! Anyone drive however far it is to the nearest Asda?? :-)
Fiona Doorbar
Monday 17th April 2017 at 8:02 am
Peter, No need to drive to your nearest Asda as they will deliver to you.... as will Sainsbury's , Waitrose, Tesco and Morrisons
Peter Davenport
Thursday 20th April 2017 at 4:58 pm
AS regards Pete Taylor's and John Clegg's remarks re the Wilmslow vision idea to scrap the leisure Centre et al for another supermarket, has not anyone noticed the the work on the leisure buildings site has stopped. Also it seems various groups of people have been seen on the edge of the cricket pitch. Also the plans for the old building almost at the leisure Centre seems to be in abeyance, and also, a load of trees between the library and Sainsbury's have been cut down. Were they dangerous??? Somewhat spurious, I think.
Ruth McNulty
Thursday 20th April 2017 at 7:15 pm
I can cast some light on some of the purpose of the various initiatives alleged in the above narrative and absolutely refute any hypotheses about conspiratorial schemes howsoever attractive to theorists of undercover groups undermining the appearance and structure of Wilmslow.

The activity on the cricket pitch was initiated by the Wilmslow Partnership and is part of an initiative by this group, in collusion with Wilmslow Cricket Club, to help drain the waterlogged outfield - with a hope that the excess water could be channelled into the newly refurbished pond. The 'various groups of people' observed have included the groundsman from the cricket club, who is discussing the possible solutions to alleviate the problems, together with surveyors. The interested groups are now discussing the timing and design of agreed remedial action.

The Partnership was also responsible for the initial clearance of shrubs and saplings - no tree felling has taken place as yet - from the area between the car park and Parkway (and this has been publicised both on this site and in the Wilmslow Guardian). The use of this site is still under discussion but is likely to be made into a wildlife haven and may include some planting of fruit trees in the autumn.

As I offered to Mr Buxton only yesterday and on another topic - should you wish to join any of the volunteer groups making a difference in Wilmslow - please contact me and I would be more than happy to point you in a direction of your choosing.
Estelle Lewis
Thursday 27th April 2017 at 9:44 pm
Yay!!! Great. I love Aldi. I usually go to the one in Stockport, this will save me the cost of petrol. I agree with the comments above re Waitrose. It is horrendously expensive - who's to say their goods are superior?

Next on the list open a B&M's in Wilmslow and I will be in shopping heaven!