Bang & Olufsen have closed their store on Bank Square, which opened 8 years ago, ahead of their relocation to Alderley Road.
Their new showroom will be considerably larger and based on the company's new sensory store concept.
The Danish brand's new design for its stores was launched in Copenhagen in April and so far it has been rolled out to four stores in the UK.
A team headed by Johannes Torpe, Bang & Olufsen's Creative Director, is behind the new store concept.
He said "The Bang & Olufsen store is where existing customers and a new generation of discerning consumers will hear, see and feel the Bang & Olufsen brand and be able to interact and play with our products."
Amy Stevens, PR Manager, explained "The onus is on providing an experience for customers within the retail environment. We feel that brands must provide customers with a reason to come in-store. They crave a beneficial experience that evokes the senses. We have found that it's that emotional connection that occurs in-store when in contact with the product that really drives purchases."
The new Bang & Olufsen showroom should be open towards the end of July.
Andrew Savage, Manager of the Wilmslow shop, said "It will be more modern and gives us much more space. We'll be able to show a proper cinema concept and a better display of the speakers, which allows us to demonstrate the sound in a better way.
"There will also be a dedicated are for B&O Play products, which includes headphones and portable speakers."