Bang & Olufsen prepare to open bigger store with new design

Bang & Olufsen have closed their store on Bank Square, which opened 8 years ago, ahead of their relocation to Alderley Road.

Their new showroom will be considerably larger and based on the company's new sensory store concept.

The Danish brand's new design for its stores was launched in Copenhagen in April and so far it has been rolled out to four stores in the UK.

A team headed by Johannes Torpe, Bang & Olufsen's Creative Director, is behind the new store concept.

He said "The Bang & Olufsen store is where existing customers and a new generation of discerning consumers will hear, see and feel the Bang & Olufsen brand and be able to interact and play with our products."

Amy Stevens, PR Manager, explained "The onus is on providing an experience for customers within the retail environment. We feel that brands must provide customers with a reason to come in-store. They crave a beneficial experience that evokes the senses. We have found that it's that emotional connection that occurs in-store when in contact with the product that really drives purchases."

The new Bang & Olufsen showroom should be open towards the end of July.

Andrew Savage, Manager of the Wilmslow shop, said "It will be more modern and gives us much more space. We'll be able to show a proper cinema concept and a better display of the speakers, which allows us to demonstrate the sound in a better way.

"There will also be a dedicated are for B&O Play products, which includes headphones and portable speakers."

Alderley Road, Bang & Olufsen, Bank Square


Here's what readers have had to say so far. Why not add your thoughts below.

Raymond Acton
Wednesday 3rd June 2015 at 4:09 pm
Good luck to B and O. It must be a relief to be leaving Wilmslow's second ugliest building.
Lisa Wood
Thursday 4th June 2015 at 6:57 pm
Which is the first?
Raymond Acton
Friday 5th June 2015 at 5:00 pm
The first was objected to in very strong terms by the Wilmslow Trust,in its concern for the appearance of the town centre.It lost this one but has quietly been instrumental in helping to fend off some unsuitable designs. More positively,it gives a Design Award and is currently receiving nominations of well-designed buildings completed in 2014. If you,Lisa,and any other reader would like to nominate a building,please contact 01625 525068. The answer to your question,Lisa,will be revealed next week.
Nigel Slater
Monday 8th June 2015 at 1:25 pm
The flats where the old cop shop was?
Raymond Acton
Tuesday 9th June 2015 at 1:11 pm
Spot on,Nigel! Bank Place Apartments. There are undoubtedly some very pleasant apartments within,enjoying a prime location. Objections at the time centred on the overbearing nature of the building, the starkness of the brick and the window apertures and the feeling that there should have been a much less utilitarian-looking structure at this potentially attractive site.Indeed,earlier design submissions were more appealing.
Raymond Acton
Thursday 11th June 2015 at 2:43 pm
Nigel! The Wilmslow Trust is pleased to offer you a free one year's individual membership. Please ring Roger Bugler on 01625 525819.