Promotional Feature
Two Wilmslow fathers have turned to Virgin tycoon Sir Richard Branson in a bid to provide a global solution to cyberbullying.
Businessman Matt Archer and former national newspaper journalist James Fletcher are hoping Mobile Force Field, the world's first ever proactive child safety app, can secure a share of the Virgin tycoon's £1 million 'Pitch For Rich' prize pot.
Sir Richard launched 'Pitch To Rich' in a bid to providing British entrepreneurs with the launchpad needed to enhance their business.
He has promised to throw his full marketing expertise behind the winning bids with the prize fund dedicated to a global advertising campaign - exactly what Archer and Fletcher need to showcase this incredible piece of software.
But before the Mobile Force Field team get the opportunity to pitch directly to the man behind the Virgin empire they first need public support and are calling on mums and dads and businesses in the Wilmslow area to help that with an online vote via this link before the competition closes on Tuesday May 5th, 2015.
"We believe Mobile Force Field is the solution to cyberbullying and online threats parents around the world have been waiting for, we just need to let the world know and Pitch to Rich and the expertise of Sir Richard Branson's team provides us with that opportunity," Archer explained.
"We are a small team of four fathers who have created a solution to a problem that the major developers and Internet Service Providers either couldn't, or didn't want too but we can only take it so far.
"Our app ensures parents can protect their children from harm whenever, wherever they use a mobile phone.
"Mobile Force Field is the first app in the world to offer preventative protection rather than a simple way of logging what has already happened.
"Crucially for parents, especially in circumstances of bullying, it is often too late to read a log of what has already happened, as the message or image has already been received and can not be undone.
"Mobile Force Field recognises, intercepts and blocks the message or image that is deemed inappropriate in accordance with the parents wishes and blocks websites that are unsuitable whether the child has deliberately found it or accidentally almost stumbled upon it.
"The software is revolutionary, it is effective in every English speaking country in the world and provides millions of families with a way of combatting cyberbullying, of protecting against sexting, online grooming and protects the innocence of youth.
"Now we need help publicising our work and the opportunity to work with Sir Richard, arguably Britain's most successful entrepreneur and a marketing genius, is an incredible opportunity for us.
"But to get the opportunity to pitch the idea directly to Sir Richard and his team we need to attract votes from members of the public and so we are asking for your help.
"If you believe Mobile Force Field is a good idea click on the link and cast your vote. It takes a few seconds but could make a real difference for millions of families around the world if we are successful."
Branson, arguably Britain's most flamboyant and successful businessman has promised to throw his marketing prowess and finances behind the business he believes deserves his backing.
He believes more should be done to help entrepreneurs succeed and is inviting pitches from business all over the UK, from start-ups to established businesses looking to grow.
Mobile Force Field is the result of four fathers works. Archer, the MD of IT hardware suppliers ICP Networks and Fletcher the former Assistant News Editor of The Daily Mirror and now successful PR consultant have turned the dream of Mobile Force Field into a reality.
The software was launched in October 2014 to critical, professional and media acclaim but now needs a platform to ensure as many parents as possible realise that there is a way to protect their children whenever they use a mobile device.
Macclesfield MP David Rutley described the software as an 'invaluable tool for families claiming: "Mobile technology does have a darker side and products like this provide tools for parents and young people to block out adult and inappropriate content and at the same time enable parents to keep a closer eye on what's happening in the lives of their children."
Dr Simon Berrisford said: "I believe this is a powerful tool for parents to use to protect their children and considering the experiences that I have had in treating victims of cyber bullying it would seem to be as much an essential tool for parents as Calpol."
Manchester City Football Club's CITC Foundation were so impressed with the app they have installed it on tablets they use to help educate thousands of Greater Manchester youngsters.
Mike Green, Head of CITC, said: "City in the Community is proud to support Mobile Force Field. Mobile Force Field has created a concept that will work towards keeping more young people safe, something that we are very passionate about."
The app costs just £19.95 per-year for smartphones and £9.95 per-year for tablets and is available in every English speaking country in the world. It is currently available exclusively for Android devices but an iOS version is under development.
To support Mobile Force Field in the 'Pitch to Rich' competition click on this link.
