Promotional Feature
In line with their pledge to support new fashion brands, independent ladieswear boutique Black White Denim have announced that a new pop-up shop, Rachel Wears, has opened in their Wilmslow store.
Cheshire based designer Rachel Roberts launched ladieswear brand Rachel Wears earlier this year providing 'luxury wardrobe staples for busy modern women', all ethically made in the UK. The business is rapidly gaining a following of loyal customers through the online shop rachelwears.com, however the opportunity to experience high street retail within her home county was too good to pass up.
Rachel said "trading on-line is great, but nothing beats face to face contact with your customer. I am delighted that we have been able to collaborate with such a well established Cheshire boutique and I am really looking forward to working with Jo and her fantastic in-store team."
Versatility is key to the Rachel Wears brand and the latest collection comprises easy to wear separates that can be dressed up or down to suit every occasion. "In the space of a day women can find themselves on the school run, in the office and then out for drinks or dinner. We need a high performance wardrobe to accommodate our busy lives." says Rachel.
Rachel Wears is the second pop-up shop to open at BWD this year following the earlier success of Sacculos, an on-line bag retailer who previously occupied the first floor space in the boutique. Owner Jo Davies said "The pop-up's have proved to be a great success. There has been a real buzz about the store since we have been trading across two floors, and there is no doubt that we have seen more customers coming through the door, which is excellent."
Customers will be able to visit the Rachel Wears pop-up at BWD until the 23rd December.
Black White Denim, 57 Alderley Road, Wilmslow, SK9 1NZ. Tel: 01625 521233. Open Monday – Saturday, 10am – 5pm.
For further information visit www.blackwhitedenim.com and http://rachelwears.com.
