A new ladies clothing boutique has opened in Wilmslow town centre, on the corner of Water Lane and Grove Street.
PURE opened its doors at midday today, Saturday 4th October, in the premises which had been occupied by Jane Shilton for nearly 40 years.
The owners also run Chic Boutique in Macclesfield, another store in St Anne's Square, Manchester and are hoping to open more shops.
Manageress Alison Birch said "Whilst we have some glamorous stuff our stock can generally be described as trendy casuals. We aim to stock clothes for all ages and all budgets which should appeal to the people of Wilmslow because it is quite trendy - and we are at a very prominent site."
Upstairs there is a Jane Shilton outlet stocking a selection of their handbags and luggage, but not shoes.